Simply Fluent press kit
https://www.simplyfluent.com/press/

In one line
Simply Fluent is a reading app for people learning a language.

In a paragraph
Simply Fluent is a reading app for people learning a language, on iOS and Android. You read your own books or books from the library. Translate a word or phrase and you see all its meanings, with the one it has in that sentence highlighted. Save the translation, and it is shown above that word or phrase in every book you read in that language, and it becomes a flashcard. The library has short stories and classics rewritten in modern language, in 45 languages and graded by level.

Facts
Company: Simply Fluent OÜ, Estonia
Founder: Marco Ivarsson
Started: 2018
Funding: Bootstrapped, no investors
Platforms: iOS and Android
Released: On the App Store since July 2025. Simply Fluent 2.0 came out on 28 September 2026.
Languages: Books in 45 languages, translation in 134, and the app itself in 42
Recognition: Featured by Apple on the App Store in 2025

The story
Marco Ivarsson started building Simply Fluent in 2018, while he was learning Dutch in Amsterdam. He tried to read Harry Potter in Dutch with a translator on his phone and gave up after a couple of pages. He had never built an app, but he built the reader he wanted after work and on weekends, and read a few pages with it every evening. He finished his first Dutch book, and later understood a walking tour given entirely in Dutch.

He learned Spanish and Portuguese by reading too. He started Portuguese from zero, with only his Spanish to help, and his first Portuguese book had 300,000 words. It took him 26 hours of reading. For Simply Fluent 2.0 he redesigned every screen, over a hundred of them, three times.

Photo (photo/marco-ivarsson.jpg): Marco Ivarsson, founder of Simply Fluent. Free to use with articles about the app.

Press: press@simplyfluent.com
Please keep the mark as it is: no recoloring, stretching or effects.
